Who don’t Facebook??
The majority of the people within this country use Facebook. However, it can be used by you to better your business. Facebook allows you to pay to market on it and there are also free ways to market as well if you wish to learn how to. Regardless of how you choose to do it, the following tips will assist you on your marketing journey.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Regulate your page for spam. Filters are available to help stop spam before it even appears. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Try your best to remain professional at all times. Even if you are placed in a position where you feel like being less than a pro, think twice. Everything you do will affect the way your business is perceived, so be careful about the way you present yourself to others.
When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can’t follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!
Improve the Facebook marketing interface of your page using custom tabs. These allow for increased organization, making your page very user friendly. For instance, if you have a contest going, a tab for that can be included.
Offer an exclusive deal to those that “like” your page. Having a lot of likes brings attention to your page. Make it worthwhile to like your page. You can make it a contest or you can make the gift for all. If you give them something they like, they will probably not hesitate to “like” you.
Spread your posts
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Share pictures on Facebook. Keep in mind that your subscribers check Facebook to see updates shared by their friends. If your subscribers have a lot of friends on Facebook, your updates might not be easy to notice. Getting their attention will be a lot easier if you share pictures rather than text updates.
Listen online as per offline
Make listening your main thing. This life lesson is really important on Facebook too. People don’t want to be talked at. They want to be talked to. That means hearing them and responding based off of the conversation. The better listener you are on Facebook, the more fans that you’ll make.
Time to post
Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.
Reviews and Rating
Allow your customers to rate the quality of your product. People who have an interest in your niche want to know what others think about your business. Having customers post about their experience is a great way to entice prospective customers.
You now know the basic information necessary to start a Facebook marketing campaign. Because Facebook is so affordable, it is easy to implement the tips you have learned here. Be certain to begin immediately, as your competitors might not even be using Facebook. Now that you have the tools, you are ready to get an edge on your competition.